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CHOOSING
A DOMAIN NAME:
July 16, 2008
Picking
the right domain name (the .com.au, .biz or dot something
address that identifies your web site) is an important part
of your Internet Marketing strategy. Here are a few tips
for choosing the right name:
Try
to go with a .com.au. It’s the name Australians associate
with the Internet. Any other Top Level Domain (TLD) like
.org or .net is just going to confuse people, unless it
sounds better than the .com. For example, if you are about
networking or a network, a .net is more natural. If your
site is informational, you should use .info if it sounds
okay.
Leave
out the dashes and meaningless numbers. If it’s a
choice between this-domain.com, thisdomain123.com and thisdomain.net,
take the .net. No one remembers to put the dashes or the
numbers in, unless they are an integral part of the name
like seven11.com or e-books.com.
Use the fewest letters possible to describe what you do.
Remember, every additional letter is a potential typing
error.
If you can’t come up with a descriptive domain name,
go the other way. Depending on your site’s focus,
pick a memorable short name that will stick in people’s
minds, get a great logo and include the name prominently
in your advertising and marketing. It’s called branding,
and it’s tried and true.
Ask your wife, friend, boyfriend, associate, mum, dad, cousin.
They are going to be the one looking for the site, not you.
Some of my best ideas have come while chatting with mates
around the barbeque.
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